Right Now, You're Guessing

You build the proposal. You send it. A few weeks later a "let me take this to the team" comes back, and you still can't say which slide held attention, who actually read it, or whether it was ever opened.

This report closes that gap. Because the platform records when a proposal is opened, how long readers spend on each slide, who opens it, and on what device, we can show in aggregate exactly what brands do with a proposal once it leaves the building. Then we turn it into benchmarks you can hold your own pitches against.

How Much Attention You Really Get

The average proposal drew about 28 minutes of viewing time. The challenge isn't winning attention in the first few seconds. It's holding the attention a reader has already chosen to give.

Which Slides Win, and Which Get Skimmed

Audience data, activation concepts, and proof points hold readers longest. History pages, league-pride slides, and dense rate cards get passed over. The benchmark shows you what to lead with.

Why the Second Open Is the Signal Worth Watching

Proposals get reopened, often soon after the first look, when interest is highest. That repeat open is your cue to follow up, not a date on the calendar.